The X and Y of Buy by Elizabeth Pace
This book was pretty OK for me. The effort to convince me that I evolved from cavem
en over the last umpteen million years pretty much turned me off at first. But I kept going.
Once I got past all that junk, I was totally intrigued. Here’s why:
I’m a newly wed. I got married two weeks ago today. Though I am not in marketing or sales (technically), which is what the book is directed at, I now have a huge reason to try and understand the opposite sex! This book definitely helped me with that. But it didn’t stop there. I really do understand a lot more about myself and why I do some of the jacked up stuff that I do.
What’s more is that I do however work for an independent Christian NPO. That means that I do have to do tons of networking and fundraising. I really do believe I can do both now with more confidence, and understanding of the folks that I’m asking for money.
If you do however work in sales or marketing, it would behoove you to grab a copy and digest it. And if you’re married or gonna be, read this book!!
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